Home » HELOA National Conference 2025 Full Programme

HELOA National Conference 2025 Full Programme



Wednesday 15 January

10:00 Registration opens
Arrive from 10:00 onwards that works for you and your travel arrangements. On arrival you will join your group chair for registration as well as networking with your group members.
Bags can be left with the hotel to be collected after check-in.
11:00Group Catch-up
Travel allowing, please arrive by 11:00, to join your group chair for your conference catch up with your group. If you can not arrive before 12:00 then you will be able to register at the conference help desk.
12:00Lunch
13:15Conference opens
13:30Keynote
A VC Perspective on the State of the Sector and What’s Next
Professor Ken Sloan | Harper Adams University
14:15Table networking
A chance to network with those on your assigned table. The tables will be arranged by job role/time in the sector to allow you to meet a range of delegates.
14:45-15:15Refreshment break/Networking/AGM drop in
The refreshment break is a chance to network with delegates and all members of the executive team will be available if you have any questions, in particular, about the upcoming Annual General Meeting and reports.

Workshop 1 (15:15-16:15)

1.1: Delivering Unique and Bespoke Outreach Sessions

1.2: The Transition to University: The Value of Pre-Entry Support

1.3: SUPPORTER SESSION | Supporting Students From Priority Groups Through Their University Journey: Academic Attainment, University Access and Successful Transitions

1.4: Postgraduate Led Networking Room

1.5: SPONSOR SESSION | The Big Green Quiz: What I’ve Learned About Sustainability in HE Marketing

1.6: SPONSOR SESSION | How to Work with External Companies to Deliver Skills-focused Outreach Sessions

1.7: EXTERNAL COMPANY SESSION | Stepping Up Without Burning Out


16:15Check in and down time
The HELOA executive team will also be available until 5pm if you have any questions, in particular about the upcoming Annual General Meeting and reports.
16:30-18:30Demo time
This is an optional session. Delegates will have the chance to have a detailed session with some of our conference sponsors to find out more about their products and services.

Stealable secrets from the Blackbullion ecosystem

Datafiltr – the leading Schools and College platform for Higher Education

18:30-20:00Evening Buffet
Served in the main dining room. Come down at a time which suits you best before the evening entertainment starts.
20:00Evening entertainment including the annual HELOA Quiz
The quiz is sponsored by Blackbullion and is optional but super fun.

Thursday 16 January

07:00-09:00Breakfast opens for full delegates
N.B. Full delegates can also use the leisure facilities from 06.30
08:30 Arrival & registration for day delegates and group networking
09:00Conference opens
09:15HELOA Annual Awards – Presentations
The finalists for Best Practice in Widening Participation, Outreach and Access & Best Practice in Student Recruitment will present their entries, and member institutions will vote for the winners.
Voting for awards must be complete by 14:30 via the paper voting form. Reminder: You have one vote per institution.

Workshop 2 (10:00-11:00)

2.1: STRATEGIC PARTNER SESSION | Home or Halls? Exploring Prospective Undergraduates’ Decisions to Stay at Home or Move Away for University

2.2: Widening Access and Participation Led Networking Room

2.3: EXTERNAL COMPANY SESSION | Connection Counts

2.4: STRATEGIC PARTNER SESSION | To PG or not to PG? – A data-driven soliloquy on Masters & PhD audiences for 2025

2.5: Recruit more students or we’re all F##ked!

2.6: Understanding Neurodivergence in Higher Education

2.7: SUPPORTER SESSION | New government, same challenges – factors driving student decision-making


11:00 Refreshment break
With opportunity to liaise with HELOA Partners, sponsors and visit the Best Practice Awards Showcase
11:30Keynote – 35 Years Celebratory Progression Panel

To celebrate 35 years of HELOA, we have invited past HELOA Chairs to join us and share their insights and experiences of the sector as well as their HELOA memories! So get ready for a story or two…
The panel will be chaired by the current HELOA Chair, Reena Littlehales and HELOA Vice-Chair (Finance), Fiona Curry.

Panel Chairs
Image of Reena Littlehales

Reena Littlehales | HELOA Chair | Undergraduate Student Recruitment and Access Officer, Keele University

Fiona Curry | HELOA Vice-Chair (Finance) | Strategic Lead, Access and Participation, University of Cumbria

Jonny Atkinson-White

Jonny Atkinson-White | Customer Success Manager | Revolution Viewing Ltd | HELOA Chair: 2019 – 2023

Joining HE in 2013 Jonny quickly took up the role of VC Training in the North West & Northern Ireland group. Fast forward 10 years later and he was stepping down after 4 year as HELOA Chair at his 10th HELOA conference. The motivation to take on these roles and eventually the lead of the organisation came from the amazing members, the will of people who want to improve themselves and support their friends and colleagues in the process. 

Joe Bradbury-Walters

Joe Bradbury-Walters | Head of Outreach | National Film and Television School | HELOA Chair: Jan 2019 – Sept 2019

I have been in outreach for nearly 20 years now, It’s been called different things along the way. I started as a school, then Education, Liaison Officer at the University of Portsmouth, By the time I left, I was a Recruitment and Outreach Officer. I moved on to the University of Surrey and led a team there as Widening Participation and Outreach Manager.

Robbie Pickles

Robbie Pickles | Director of Global Student Recruitment and Admissions | Keele University | HELOA Chair: 2017 – Jan 2019

Robbie is Director of Global Student Recruitment and Admissions at Keele University where he leads the teams responsible for admissions, recruitment, marketing, and widening access activities. Since finishing his first role as President of the Students’ Union at Lancaster, all of his roles have been in student recruitment and outreach, including at Oxford, Sheffield, Lancaster, and Bath. There are very few Travelodges he hasn’t stayed in!

Mike Nicholson

Mike Nicholson | Director of Recruitment, Admissions and Participation | University of Cambridge | HELOA Chair: 2005 – 2007

Mike joined the University of Cambridge in October 2021, having previously worked as Director of Undergraduate Admissions and Outreach at the University of Bath (2014-21) and University of Oxford (2006-2014), and Head of Undergraduate Admissions and Student Recruitment at the University of Essex (1998-2006). He is Chair of the UCAS Council, the stakeholder advisory group that advises the UCAS Trustee Board on sector issues. He is also a Trustee and Treasurer of the Council of International Schools (Chairing the Finance Committee) and a Trustee of the AQA Exam Board and chairs their Higher Education Advisory Group. He has recently joined the Sutton Trust’s Education Advisory Board, and the Rethinking Assessment Advisory Board.

Liam Owens

Liam Owens | Pro Vice-Chancellor (Marketing, Student Recruitment and Student Administration) | Edge Hill University  | HELOA Chair: 2010 – 2014

Liam was appointed as Pro Vice-Chancellor (Marketing, Student Recruitment and Student Administration) in October 2023. Liam first joined Edge Hill in 2007. During his 16 years at the University, he has held many senior roles including the Director of Student Recruitment and Administration. Liam provides strategic leadership for the University’s recruitment activity, including international recruitment. He is also responsible for Marketing, Admissions, Careers, Corporate Communications, Academic Registry and The Arts Centre.

12.30-14.30Networking what works for you sessions
+ Business Expo and Lunch

Delegates will be split into group A and group B.


Workshop 3 (14:45-15:45)

3.1: The Power of Collaboration

3.2: SPONSOR SESSION | Empowering Access: Understanding Disadvantaged Students’ Priorities in University Research

3.3: The Dragon, The Thistle and The Shamrock

3.4: Approaches for Undergraduate to Postgraduate Progression

3.6: Regional Recruitment: Improving your engagement

3.7: EXTERNAL COMPANY SESSION | Optimising Engagement: How university advisors can avoid wasting time in secondary schools, sixth forms and colleges


16:00 Wellness Hour
An optional session to give you chance to try something new, relax or unwind while also having the chance to network with other delegates.

Options include a book swap, board games, a ceilidh, craft room, jog, yoga, use of the hotel pool, leisure facilities and gym as well as a walking tour of Stratford upon Avon. 
17:00Downtime
Full delegates can use the leisure facilities till 9pm.
19:00 Awards and ‘HELOA’s 35th Birthday’ Gala Dinner
The evening starts with a drinks reception sponsored by Unifrog from 18:30, doors open at 19:00 – We ask that all delegates are seated by 19:15 for the awards presentation to start. The awards and gala will be followed by a disco.

Friday 17 January

07:00-09:00Breakfast opens for full delegates
N.B. Full delegates can also use the leisure facilities from 06:30.
09:00Arrival and registration for day delegates
By 09:15Check out for full delegates
N.B. Bags can be left with the hotel until conference close.

Workshop 4 (09:30-10:30)

4.1: STRATEGIC PARTNER SESSION | Maximising UCAS resources for 2025 Discovery events and beyond

4.2: SUPPORTER SESSION | Transforming WP Engagement: Insights from the Gen Z Student Lifecycle

4.3: Right Queer, Right Now.

4.4: “It’s not our fault if they don’t apply”: debunking myths about the postgraduate pipeline

4.5: Getting The ‘Reel’ Student Insight: Utilising and Nurturing Students Content Creators to Support Student Recruitment Efforts on Social Media.

4.6: EXTERNAL COMPANY SESSION | Own Your Space

4.7: Leadership Led Networking Room


10:30 Refreshment break

Workshop 5 (10:45-11:45)

5.1: Student Recruitment Led Networking Room

5.2: Guardians of Healthcare – A co-designed Widening Participation and Equality, Diversity and Inclusion project, exploring the barriers of Scottish working-class boys into caring professions

5.3: SUPPORTER SESSION | Engaging schools and colleges: The Power of Language Before Your Event and Effective Presentation Skills During It

5.4: STRATEGIC PARTNER SESSION | Postgraduate Student Finance – the facts, the figures and then what?

5.5: SPONSOR SESSION: Bridging the Gap: Aligning Student Recruitment with Career Advisors’ Insights on Student Decision-Making

5.6: International Recruitment 101

5.7: EXTERNAL COMPANY SESSION | How To Market Courses That Just Won’t Grow


11:45 Refreshment break
12:00 Keynote
Making Every Penny Count: Helping Students Conquer University’s Financial Challenges
Tom Allingham | Save The Student
12:45Conference closes
13:00Networking lunch
or
Grab & Go sandwich available
*Programme correct at time of publication. Sessions are subject to change.