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National Conference Programme




Wednesday 11 January 2023

11:00 Registration opens

Bags can be left with the hotel to be collected after check in at 5.15pm
Hotel Foyer
11:30Lunch

The buffet lunch will be open from 11.30 for you to have lunch and network once you arrive at the conference.
Main Restaurant
13:00Conference opens
13.15KEYNOTE – Where are we heading with access and participation?

Dr Kate Wicklow, GuildHE
Stephenson
14.00What works for you?

An interactive session involving thematic round table discussion
Stephenson
15.00Refreshment break
Hotel Foyer
15.15HELOA AGM

All HELOA delegates are expected to attend the AGM
Stephenson
15.30Associate members session
Gin Bar
17.15Check in and down time
Hotel Foyer
18.30Asian Buffet

Served in the main dining room, come down at a time that suits you before the evening entertainment.
Main Restaurant
20.00Evening entertainment including the HELOA annual quiz.
Stephenson

Thursday 12th January

7.00-9.00Breakfast opens for full delegates

Full delegates can use the leisure facilities from 6.30am
Main Restaurant
8.30Arrival and registration for day delegates
Hotel Foyer
9.00Conference opens
9.15HELOA Best Practice Awards finalist presentations

Voting for awards must be complete by 3.45pm via the online form. One vote per institution.
Stephenson
10.00Workshop 1
1. Why Open Days will be three days long: a look at the hybrid future

Revolution Viewing & Carla Banks, UCLan

Rocket
2. Postgraduate (Home) Student Recruitment and Admissions

Emma Price, Keele University

Planet
3. Black Access: A Student Collaboration to Develop and Deliver programmes for Black Students

Andrew Hunter, Laura Whitelock and Soul Ferguson, University of York
Locomotion
 4. Ideas and creative ways to make workshops engaging for WP and Outreach

Liam Norton and Kayleigh Lampard, Coventry University
Northumbrian
5. Innovation Made Easy

Michael Coates, Protostar Leadership Development

Invicta
6. How to get the most out of your events programme for applicants

The Student Room Group
Stephenson
11.00Refreshment break and business exhibition

With opportunity to liaise with HELOA Partners, sponsors and visit Best Practice Awards showcases
12.00Networking Lunch

Further opportunity to liaise with Sponsors and visit Innovation and Best Practice Awards showcases
13:00Workshop 2
1. How to ace Student Recruitment on social in 2023

Hesham & Lewis, University of Gloucestershire

Northumbrian
2. Adapting to change: What we learnt from 5 years of integrated undergraduate conversion campaigns

Jackie Thompson and Sarah Colegrove, University of Edinburgh
Rocket
3. Primary Outreach Provision

Aaron Mace and Abi Pritch-Williams, University of Derby and University of Nottingham

Planet
4. Academic Panel

Helen Merlane – Northumbria University, Rachel Avery – Durham University, David Knapton – University of Sunderland, Stephanie Jong – University of East Anglia
, Nick Cook – Newcastle University
Locomotion
5. Professional Development through School Governance

Emma Harris and Rosalyn Webster, Governors for Schools and University of Manchester

Invicta
6. Delivering an Inclusive Residential (Hybrid Session)

Claire Edden and Alex Tansel

Stephenson
14.00Refreshment break

With opportunity to liaise with HELOA Partners, sponsors and visit Best Practice Awards showcases
14.15Workshop 3
1. Lessons from the Brand Police (the authority on authenticity)

Rebecca Hollington, University College Birmingham

Invicta
 2. Recruitment and marketing for challenging course areas

Caitlin Clifford
, University of Wolverhampton and Charlotte Renwick, Leeds Beckett University
Stephenson
3. Minecraft and Autism: How To Use A Video Game for Outreach Projects

Freya Morris, Cardiff University

Northumbrian
4. School and College Targeting with Unifrog

Freddie Knaggs, Unifrog

Rocket
 5. Writing Blogs: Policy and Confidence

Sunday Blake, Wonkhe

Planet
 6. Effectively running a student ambassador scheme

Myles Smith, University East Anglia

Locomotion
15.30HELOA Group catch up (30 mins)
Anglia
Lobby
London
Invicta
Midlands
Stephenson
North East, Yorkshire and the Humber
Rocket
North West & Northern Ireland
Stephenson
Scotland
Stephenson
South East
Northumbrian
South West
Northumbrian
Wales Cymru
Mezzanine
16.15Wellness Hour – Sponsored by UK Uni Search
17.15Downtime

Full delegates can use the leisure facilities from till 9pm
19.00Awards & Gala Dinner

The evening starts with a drinks reception sponsored by Unifrog. We ask that all delegates are seated by 7:30 for the awards presentation to start. The awards and gala dinner will be followed by a disco.

Friday 13th January

7.00-9.00Breakfast opens for full delegates

Full delegates can also use the leisure facilities from 7am
9.00Arrival and registration for day delegates
By 9.15Check out for delegates

Bags can be left with the Hotel until conference close
9.30Workshop 4
1. Insight and Impact: Multi-channel Marketing

Waterfall
Planet
2. Enhancing UCAS events for students who are from disadvantaged backgrounds without clear pathways

Aimee Okafor & David Penney, Kathryn Mead, Ellie Rowley and UCAS Working Group

Stephenson
3. Community and Family Events in a WP context

Krishna Maroo and Gagandeep Chaggar, University of West London

Northumbrian
 4. Qualifications Reform

Ria Bhatta, Pearson
Rocket
5. Work life balance and supporting staff when travelling

Katie Whitmore – University of Birmingham, Emma McShane – University of York, Geraldine Musajjakawa – University of Leeds, Ailsa Mackenzie – University of Leeds, Sarah Bouvier – University of Hertfordshire
Locomotion
6. Antiracism and Allyship

Hannah Alipoor, University of Huddersfield
Invicta
10.30Refreshment break
10.45Workshop 5
1. PG Matters – Obstacles and Opportunities for UK Postgraduate Recruitment

Mark Bennett, FindAUniversity

Locomotion
 2. How to level up student engagement in the ever-changing higher education landscape!

Chris Gibson, Gecko

Rocket
3. Engaging with Alternative Educational Provision

Dr Alex Blower and Kate Venables, Arts University Bournemouth

Northumbrian
 4. Building and encouraging teams engaged in the sector

Edit Liebhardt and Sarah Whitaker, University of Reading & University of Westminster

Invicta
 5. An introduction to effective Project Management

Amy Manktelow, Nottingham Trent University

Stephenson
6. Tik Tok Masterclass: Supercharge your university recruitment

Ranulf Kinloch Jones, Beyond the Blackboard

Planet
11.45Refreshment break
12.00Conference takeaways
Marketing
Locomotion
Student Recruitment
Stephenson
Widening Participation
Rocket
Student Recruitment and Widening Participation
Northumbrian
Professional Development
Invicta
Other
Planet
12.30KEYNOTE – What do graduates do?

Dr Charlie Ball, Luminate Prospects
13.15Conference close
13.30Networking lunch or grab & go sandwich available