Home » Innovation and Best Practice Awards Archive

Innovation and Best Practice Awards Archive

2013 Innovation and Best Practice Awards

The 2013 winners were University of Warwick for their ‘Thinking About University’ recruitment campaign.

The three shortlisted finalists selected for their innovation and success in delivering their projects aims, were:

University of Warwick – Thinking About University

Thinking about University is an online resource of IAG targeted at pupils/students in years 5 – 13. The site explores the nature of university, ways to maximise your chances of gaining a place at university, and the reasons why students might consider doing so. The site is written and presented in an age appropriate fashion with a visual style and navigation that speaks to a variety of target audiences. The visual style was inspired by a number of specially commissioned illustrations including individual icons representing elements of university life, a timeline in the form of a mountain range and a specially developed typeface

View Prezi

University of Nottingham – A Fresh Start

This digital campaign involved using social media and other channels such as blogs to ensure a smooth transition to university life for new undergraduate students starting at the University of Nottingham in September 2012. These new students, the first to be paying the raised tuition fees of £9,000 per year, were likely to have raised expectations of support and quality of service and the University was therefore keen to provide a comprehensive support network from the offset of their time studying at Nottingham using the digital channels that they use in their day to day lives.  The channels were used to highlight key information in an informal way, as well as enabling them to communicate with each other in the run up to starting.

PDF (2.9 MB) – A Fresh Start

Contact: Tom Wright

UCL – Horizons Year 12 Summer Challenge

Bright students from under-represented backgrounds often do achieve the entry grades for competitive universities, but they can lack the cultural capital, additional academic experiences and polished writing style needed for an impressive personal statement. Furthermore, many students find the transition to university level study difficult. Summer Challenge aims to bridge those gaps by developing independent research, critical thinking, academic writing and presentation skills. it provides impressive intellectual content to discuss in personal statements, and allows participants to explore a topic in depth. A list of Sciences and Humanities courses are available to choose from, all developed by UCL postraduates

Powerpoint Presentation (2.38 MB) – UCL – Horizons

Contact: Alison Horne



2012 Innovation and Best Practice Awards

The 2012 winners were Teesside University for their Virtual Postgraduate Open Day

The three shortlisted finalists selected for their innovation and success in delivering their projects aims, were:

Teesside University: Virtual Postgraduate Open Day

Maximising the institution’s income through growing a sustainable postgraduate market is a key business requirement. The postgraduate virtual open day was a new development inviting prospective students to take a step back from the hustle and bustle of everyday life and to attend the virtual open day ‘from the comfort of your own home’. The two events were facilitated through a microsite where visitors were greeted by a friendly face, enjoyed exclusive bespoke content and took part in a live chat facility. The open day landing page had 6224 visits, 430 participants registered and postgraduate applications increased by 40.7%.

Contact: Sarah Smith

Cambridge University: ‘Be Cambridge’ Support Films

Whilst the process of applying to the University of Cambridge is fundamentally the same as any other higher education institution, there are nonetheless differences. In order to ensure that applicants are well supported it is vital that the process is as clearly and engagingly articulated as possible. A series of six short films have been produced as part of the ‘Be Cambridge’ project to guide prospective students through the entire process starting with researching their options and continuing all the way through to settling in to University life. Watch the films for yourself at: www.becambridge.com/apply-yourself/applying-to-cambridge/

Contact: Sarah Hannaford

University of Portsmouth: Is University worth it?

Through their regular work in schools and colleges across Hampshire, the education liaison and student finance teams became concerned that, whilst awareness was high amongst college and school staff about the changes to University funding and fees from 2012, the level of understanding of the detail and impact of these changes was very low. This initiative set out to address this, by offering INSET sessions delivered in schools and colleges throughout the county. The aim of the sessions were to inform any staff advising potential HE students about the facts relating to the changes and to dispel some of the myths that were being promoted in the media. All sessions were followed with a Q&A session, there were usually lots of questions and many common themes emerged relating to equality, implications for mortgages, making early repayments and the impact of the changes.

Contact: Chris Martin