What is HELOA?

HELOA is the professional association of staff in higher education who work in the field of education liaison and provide guidance and information to prospective higher education students, their families and advisers.

Established in 1990, the Association now has 884 members from 138 higher education institutions from right across the United Kingdom. Our members work in a wide range of functions within universities, covering areas of schools and colleges liaison, student recruitment, widening participation, external relations, marketing, publications and publicity and student services. What binds the membership together is our commitment to encouraging high standards of professionalism amongst our members, as shown by our members’ following HELOA Good Practice Guidelines.

You can read more about how the Association works, our values, our history and our vision for the future on this website. We are proud of what HELOA has achieved over the last 22 years, but we’re cognisant of the challenges ahead for the higher education sector. We face those challenges from a position of strength and we look forward to the continuing growth and development of the Association in the years to come.

Whether you’re a current or former member, a potential member, a stakeholder or whether you’re simply interested in the work of the Association, we’re keen to hear from you as we grow and shape the future of HELOA together. For more information please contact the HELOA Office.